Our Heroes: The Beaters
I was shooting an assignment using these 1930's to 1950's vintage hand beaters as props and they came alive! (Kind of like Toy Story, but it was all in my head, of course!). Seriously, though, each component in these images is shot separately and clipped with precision. In this way, all is malleable for type, crop, and usage ratios (please see below). We create many of our illustrative, conceptual images in this way so we can construct the image to our client's shoot brief and brand standards--tweaking the colors, position, shadows and, in this case, drips and splatters to perfection.
Take this 1940's beater. I knew it'd be getting down and dirty in a construction zone complete with brownie batter when we left the studio for the night. Beyond being necessary vintage elements for our ever evolving prop library (we're kind of obsessed), these beaters are perfect examples of powerful brand styling way before the advent of computer design software. We love using quirky and cool props and unique elements to build original imagery that speaks playfully and generates engagement naturally...
Then, there's this soldier--whipping up pancakes for the troops! And that's the way we LOVE to shoot food and bev. We see objects, products, ingredients and food as having their own life...their own energy and personality infused by design, branding and finishing with a tight, but flexible shoot brief. Here's to seriously shooting our fun Heroes, the Beaters!
(I mean what happens in the kitchen at night when we leave? Hmm...)
Conceptual Composites: Versatility in Messaging
By shooting components individually, each image can be used in a variety of crops and placements dramatically increasing its usage scope. Mixing and matching elements adds to the energy and personality of the imagery increasing messaging and engagement.
All Images copyrighted Jim Spelman 2021